After the Covid 19 situation, lots of the businesses are facing difficulties to sustain. Most of the business now has an online presence and the executives and the owners are trying to adopt online marketing strategies. But here we will discuss Top 7 Offline marketing strategies for small business that are easy to implement and can grow your business really fast.
Top 7 Offline marketing strategies for small business
Which Marketing is important for your business?
Whatever business you may be running you need a marketing plan. Along with the business operation and finance, you need to focus on marketing strategy to sustain and grow.
As we live in the startup and small business world the startup owner focus on the operation, products and services they offer. It’s equally important but we need to also focus on marketing.
Marketing can be broadly classified into two types.
- Online marketing.
- Offline marketing.
Online marketing is the new-age marketing strategy for the business. Here the cost is low and the result is more. But the traditional marketing like Offline marketing still exists in the market.
But, now the offline marketing strategy is also changed and some new procedures are evolving day by day. Let’s discuss that.
Branded Merchandise
People love to wear branded T-Shirts and clothes from their brands. Along with the T-Shirt, you can create a wall clock, hand watches, Carry bags, coffee mugs, photo frames, etc.
Try to give this as a reward or as a gift item to the customers. This definitely creates an impact.
Signage, Flyers, Billboards and business cards
Signage and billboards are the traditional ways of offline marketing. It creates a great impact on customers.
If you have a shop or anything to sell or have a periodical offer then this is the best way of promotion.
This is a little costlier. Generally, the billboards inside the city or the major crowded places cost much higher.
Try to invest money in some good quality business cards. Business cards always create an impact on the customers.
Radio Advertising
Now, most people love to listen to radios in their cars and at home. So it’s a good platform to promote your business. You can contact the local radio stations and check their ads.
Sometimes the creative team of the radio station created the ads for your company or product.
Organize free lunch or dinner or tea party
You can invite people locally for free lunch, dinner, or tea party in your office, shop, or workplace. This brings a great awareness about your business locally.
This you can do once in a year or at the time of your new business opening. Sometimes the business owners give free coupons for future use.
You can add invite the people who come to your free party t join a paid or free membership club created by your company.
Must read: 5 best business to start with little money
Seminars and tradeshows
You can visit seminars, business conferences and trade shows to speak about your business. Here you need to develop your public speaking skills or send some to the seminar who is an excellent speaker with knowledge of your business.
Car and local transport advertising
You might have seen some advertisement of a particular brand in the local Bus, or taxi or tempos running in your city. These are very effective ways of local office advertising.
Offer sponsorship
You can search for local events and offer them sponsorship. You can find local sports events, cultural events, entertainment events etc. to give sponsorship.
In return they can use your logo or business or product name in their banners on advertising materials.
There is no magic bullet.
The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.
- What demographics make up your customer base?
- Where do they live?
- Where do they hang out online?
- How do they look for products in your niche?
- Who do the listen when making decisions relative to your product?
Final words
You need to understand the world is changing very fast and we all are moving towards adopting digital and online information. But these Top 7 Offline marketing strategies for small business will be very beneficial for small businesses or startups. You need to give value to the people in terms of everything. Always focus on the quality of the product or service you offer rather than promoting or marketing it.
Reference read: 10 Offline Marketing Ideas for Your Home Business
